Dimension Profile
Growth Architects see every product decision through the lens of distribution and acquisition. They obsess over growth loops, viral coefficients, and channel strategy because they know that the best product in the world fails without a way to reach users. They think in terms of funnels, cohort curves, and compounding effects. Their mental model of product extends well beyond the core experience into activation, retention, and expansion.
Strengths
- + Identifies and builds sustainable growth loops that compound over time
- + Connects product decisions to business model and distribution mechanics
- + Thinks in systems and feedback loops rather than isolated features
- + Bridges product, marketing, and sales with a unified growth strategy
Blind Spots
- ! May prioritize growth metrics over product quality and user trust
- ! Can undervalue features that don't directly move acquisition or retention numbers
- ! Risk of optimizing for short-term growth at the expense of long-term brand equity
Growth Edge
Spend time with users who love your product but would never show up in a growth metric. The qualitative "why" behind user behavior often reveals the next compounding insight.
Leaders with this archetype
Adam Grenier
Former Head of Growth Marketing & Innovation at Uber / Masterclass / Lambda School
Andy Johns
Former VP of Growth & Product at Wealthfront / Facebook / Twitter / Quora
Anton Osika
Co-Founder & CEO at Lovable
April Dunford
Positioning Expert & Author at Independent / Author of Sales Pitch
Arielle Jackson
Marketer in Residence at First Round Capital
Barbra Gago
Former CMO at Miro / Greenhouse / CultureAmp
Camille Hearst
Head of Fan Monetization at Spotify
Camille Ricketts
Former Head of Marketing at Notion / First Round Capital
Carilu Dietrich
Former CMO & Advisor at Atlassian / Hypergrowth B2B Advisor
Chris Hutchins
Podcast Creator & Former PM at All the Hacks
Christopher Lochhead
Godfather of Category Design at Category Pirates / Play Bigger
Claire Butler
Head of Go-to-Market & Growth at Figma
David Placek
Founder at Lexicon Branding
Elena Verna
Head of Growth at Lovable
Eli Schwartz
Growth Advisor specializing in SEO at Independent (formerly SurveyMonkey)
Emilie Gerber
Founder and CEO at Six Eastern
Emily Kramer
Co-founder and General Partner at MKT1 Capital
Geoffrey Moore
Author and Advisor at Independent
Gergely Orosz
Author and Newsletter Writer at The Pragmatic Engineer
Gia Laudi
Co-founder at Forget The Funnel
and 30 more leaders