Adam Grenier
Former Head of Growth Marketing & Innovation at Uber / Masterclass / Lambda School
Growth marketing leader who built Uber's growth marketing infrastructure from the ground up, then led marketing at Lambda School and Masterclass; now advises companies on growth and marketing strategy.
Dimension Profile
Key Themes
Episode Summary
Adam Grenier shares his framework for evaluating emerging acquisition channels by mapping channel strengths against customer needs and company goals, drawing from experience at Uber, Lambda School, and Masterclass. He also discusses how improv skills translate to better cross-functional collaboration, the emerging growth CMO role, and opens up about burnout and mental health challenges in tech careers.
Leadership Principles
- → Start by assuming you no longer have product-market fit when markets change, because your entire customer base changed
- → Evaluate emerging channels by the overlap between channel strengths, customer needs, and company goals
- → Apply improv's 'Yes, and...' principle to cross-functional collaboration to build better rapport and solutions
Notable Quotes
"Start by assuming you no longer have product market fit, because you had product market fit in a different market. It's a different market now, so you have to start over."
— Advice on adjusting marketing strategy during economic shifts
"If someone's like, 'Hey, you have a chicken on your head,' not saying, 'No, I don't' — versus saying, 'Yes, I do, and its name is Sally. What's your chicken's name?' builds on that and gives it more opportunity."
— On applying improv's 'Yes, and' principle to business collaboration
"I don't need a Notion Clubhouse channel this week. Please just stop."
— On B2B companies blindly chasing consumer acquisition channels
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