Camille Ricketts

Former Head of Marketing at Notion / First Round Capital

First marketing hire and longtime Head of Marketing at Notion; previously Head of Content and Marketing at First Round Capital where she launched the First Round Review; early comms and PR at Tesla working alongside Elon Musk.

The Growth Architect The Growth Scientist

Dimension Profile

Strategic Vision 50%

Execution & Craft 60%

Data & Experimentation 30%

Growth & Distribution 90%

Team & Leadership 40%

User Empathy & Research 70%

Key Themes

community-led growth content market fit content marketing strategy Notion community building audience-first content early Tesla stories

Episode Summary

Camille Ricketts, first marketing hire at Notion and former Head of Content at First Round Capital, shares deep expertise on community-led growth and content marketing. She introduces the concept of 'content market fit' as analogous to product market fit, explains how she built Notion's early community that powered their explosive growth, and provides tactical advice on when to invest in content marketing and how to build a content marketing machine.

Leadership Principles

→ Think about content market fit the same way you think about product market fit — who is your audience, what do they need to get promoted, avoid failure, or reduce anxiety?
→ Community-led growth requires genuine investment in empowering your users to become advocates, not just marketing at them
→ Great content marketing starts by deeply understanding your audience's real needs, then creating content products that address those needs

Notable Quotes

"The way that you think about product market fit, you have to think about content market fit. Who is my audience? What do they need to get promoted? What causes them anxiety in their work? And can you create some type of content product that addresses this for them?"
— On her framework for content marketing strategy

Want to know how you compare?

Take the Assessment