Zoelle Egner
Head of Marketing & Growth at Block Party / Early Airtable Employee
Zoelle Egner was one of the earliest employees at Airtable, leading early marketing and customer success. She also worked at Box, advised dozens of startups, and is now head of marketing and growth at Block Party.
Dimension Profile
Key Themes
Episode Summary
Zoelle Egner shares how Airtable grew into a legendary business through attention to small details that made customers feel seen — like using industry-relevant sample content instead of generic placeholders. She explains why moving fast doesn't mean skipping quality in writing, illustration, and content, and how these small investments build the brand trust that makes people root for you when you're small.
Leadership Principles
- → Small details like thoughtful sample content tell customers you built the product with them in mind
- → When you're small, you need everyone rooting for you — personality and details create that
- → Move fast but have someone reread your email, invest in decent illustrations, make sample content relevant
Notable Quotes
"Have your sample content be references to your industry so people are like 'Oh, that's a joke about Steve Jobs. This person is thinking about me.' It's small stuff but it builds brand trust."
— On how Airtable used sample content details to make customers feel seen
"When you are small, you need everyone rooting for you that you can possibly get. Personality and details in your product make people want to root for you."
— On why early-stage startups should invest in small quality details
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