Seth Godin

Author & Entrepreneur at Author of 21 books including 18 international bestsellers

Seth Godin is a legendary author (21 books, 18 bestsellers), daily blogger for almost 10,000 days, entrepreneur (Yoyodyne, Squidoo, altMBA), and former product manager whose work on how ideas spread has influenced millions.

The Growth Architect The Visionary

Dimension Profile

Strategic Vision 85%

Execution & Craft 50%

Data & Experimentation 30%

Growth & Distribution 75%

Team & Leadership 45%

User Empathy & Research 80%

Key Themes

AI will stop being a feature tension as the heart of innovation brand building in AI era developing taste making remarkable promises strategy through tension

Episode Summary

Seth Godin shares his perspective that AI will soon stop being a feature (like electricity) and companies must focus on the promise they make to users. He explores how tension is at the heart of every innovation and art form, how to develop taste, and how to build brands in an increasingly AI-saturated world — all grounded in his experience as a former PM turned legendary author and thinker.

Leadership Principles

→ AI will soon stop being a feature, just like electricity — focus on what's in it for the user
→ Tension is at the heart of every art form and every innovation
→ Make a difficult, remarkable promise to your users, then figure out how to keep it

Notable Quotes

"AI very soon is going to stop being a feature the same way electricity is not a feature. What AI companies need to do is say, what's in this for the user?"
— On how AI companies should think about brand differentiation

"Tension is at the heart of every art form and every innovation. When we launch a new product, the person imagines what their life might be like if it were true."
— On why tension drives both strategy and product adoption

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