Raaz Herzberg

CMO & VP of Product Strategy at Wiz

Raaz Herzberg is CMO and VP of Product Strategy at Wiz, one of the fastest-growing startups in history. She was the first PM at Wiz and previously led security products at Microsoft including Azure Sentinel.

The Growth Architect The Operator

Dimension Profile

Strategic Vision 75%

Execution & Craft 70%

Data & Experimentation 50%

Growth & Distribution 70%

Team & Leadership 55%

User Empathy & Research 80%

Key Themes

early startup pivoting customer signal detection PM to CMO transition 15 customer meetings per day cloud security product discovery bias toward affirmation

Episode Summary

Raaz Herzberg shares the inside story of Wiz's early days — doing 10-15 customer meetings per day, pivoting six weeks in when she asked 'what exactly are we building,' and learning to detect real product-market fit signals when customers shift from explaining problems to asking about pricing. She also discusses her unusual journey from first PM to CMO at one of the fastest-growing startups ever.

Leadership Principles

→ When customers start asking about pricing and POVs instead of explaining their problems, you've found product-market fit
→ Do 10-15 customer meetings per day in the early days — volume of conversations accelerates discovery
→ As a PM, if you don't understand what you're building, ask directly — that question can pivot the company

Notable Quotes

"I was hired as the first product manager. I still did not exactly understand what we were going to build. At some point it was like, 'I have to ask, what exactly are we doing here?' And that ended up pivoting us to cloud security."
— On how asking a simple question as the first PM helped pivot Wiz to their winning product

"Naturally, as human beings, you have a bias to look for affirmation, versus a bias for what you don't want to hear."
— On the danger of confirmation bias during customer discovery

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