Oji Udezue
Chief Product Officer at Typeform
Oji Udezue is CPO at Typeform, with previous leadership roles at Twitter (head of product for creation and conversation), Calendly (CPO), Atlassian (head of product for communication tools), and Microsoft (Windows, Outlook, Hotmail, IE).
Dimension Profile
Key Themes
Episode Summary
Oji Udezue draws on his experience across Microsoft, Atlassian, Calendly, Twitter, and Typeform to explain why organic virality from solving sharp problems beats synthetic viral mechanics, and why you should be careful applying product frameworks without considering your specific context. He shares tactical PLG lessons and how to get sharp with your ideal customer profile.
Leadership Principles
- → The bedrock of virality is building a great product that solves a sharp problem — synthetic virality fails
- → Be really careful applying frameworks at your company — context matters more than the framework itself
- → Getting sharp with your ICP is essential for product-led growth success
Notable Quotes
"Products who try to be viral just for synthetic virality fail. Slack wasn't even viral — people at lunch were like, 'We got Slack and this is amazing.' This is the bedrock of virality. Build a great product that solves a sharp problem."
— On why organic virality from product quality beats engineered viral loops
"Slack couldn't even connect to organizations for the longest time. You could be on the third floor and someone using Slack on the fourth floor and have no clue."
— On how Slack grew through genuine word of mouth despite lacking viral mechanics
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