Nir Eyal

Author & Speaker at Author of Hooked and Indistractable

Nir Eyal is the author of two bestselling books — Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life — with over 1 million copies sold in 30+ languages.

The Growth Architect The Growth Scientist

Dimension Profile

Strategic Vision 55%

Execution & Craft 45%

Data & Experimentation 50%

Growth & Distribution 50%

Team & Leadership 30%

User Empathy & Research 85%

Key Themes

becoming indistractable internal triggers as distraction source dealing with discomfort habit-forming products focus and attention management technology is not the problem

Episode Summary

Nir Eyal shares dozens of tactical tools for becoming less distractable, rooted in his insight that 90% of distractions come from internal triggers — the uncomfortable feelings we try to escape — not from technology itself. He explains how to identify your internal triggers, build systems to manage discomfort, and actually stay focused on the work that matters most.

Leadership Principles

→ 90% of distractions come from internal triggers — the feelings you're trying to escape, not pings and dings
→ The problem is not technology — it's our inability to deal with discomfort
→ Always identify the internal trigger, the itch you're looking to escape when distracted

Notable Quotes

"The problem is not our technology. The problem is our inability to deal with discomfort. 90% of our distractions come from internal triggers — it's the feelings, not the pings, dings, and rings."
— On discovering that getting rid of all technology didn't solve his distraction problem

"Once you realize it's just a feeling — it's all it is, just an emotion — then you can have tools ready to go, arrows in your quiver ready to take out as soon as you feel that discomfort."
— On why understanding internal triggers is empowering rather than discouraging

Want to know how you compare?

Take the Assessment