Naomi Ionita
Investor at Menlo Ventures
Naomi Ionita is a VC at Menlo Ventures, formerly VP of Growth at Invoice2go and an early growth and monetization leader at Evernote, known for her expertise in pricing strategy and the Modern Growth Stack framework.
Dimension Profile
Key Themes
Episode Summary
Naomi Ionita draws on her experience at Evernote and as a VC at Menlo Ventures to share when and how startups should start charging, how to evolve pricing strategy over time, and why pricing should be treated like a product roadmap. She also introduces her Modern Growth Stack framework mapping all the areas where products can leverage tools to grow.
Leadership Principles
- → Do not set pricing and forget it — revisit every 6 to 12 months as you launch meaningful features
- → Think about pricing just like you do your product roadmap
- → Treat every meaningful feature launch as an opportunity to revisit monetization strategy
Notable Quotes
"Do not set it and forget it. Think about your pricing just like you do your roadmap. Every 6 to 12 months, there's probably something meaningful that you're launching — treat that as an opportunity to revisit your monetization strategy."
— On the most common pricing mistake she sees companies make
"Pricing's sort of plucked out of thin air, and then they don't revisit it. This was Evernote."
— On learning from Evernote's mistake of not revisiting pricing for years
Want to know how you compare?
Take the Assessment