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Christopher Miller

VP of Product, Growth & AI at HubSpot

VP of Product for Growth and AI at HubSpot; started as an IC PM and helped create HubSpot's early growth team that shifted the company toward one of the most successful PLG businesses in history; leads both growth and AI teams.

Dimension Profile

Strategic Vision 60%
Execution & Craft 80%
Data & Experimentation 70%
Growth & Distribution 90%
Team & Leadership 70%
User Empathy & Research 50%

Key Themes

growth team creation radical ownership mentality PLG at HubSpot growth and AI intersection aggressive team building self-service revenue as opportunity

Episode Summary

Christopher Miller, VP of Product for Growth and AI at HubSpot, tells the inside story of creating HubSpot's growth team from scratch and transforming the company into one of the most successful PLG businesses in history. He shares the radical ownership mentality of claiming neglected areas and delivering outsized results, and discusses the emerging intersection of growth and AI in B2B platforms.

Leadership Principles

  • Every problem is our problem — radical accountability and ownership mentality helps find opportunities the business isn't explicitly asking you to solve
  • When someone isn't working on a neglected area, ask 'can we take this?' — then blow it up with results so they keep feeding you
  • The growth team proved itself by looking hungry and delivering — when you demonstrate impact, the organization gives you more scope

Notable Quotes

"We approached the team who owned self-service revenue and we were like, 'Are you working on this?' They were like, 'Nah, we're working on other stuff.' We were like, 'Can we take this?' They were like, 'Sure.' And so we took it and immediately blew it up. That attitude of saying every problem is our problem and radical accountability helped us find opportunities the business wasn't explicitly asking us to solve."

— On how HubSpot's growth team earned its scope through aggressive ownership

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