Andy Raskin
Strategic Narrative Consultant at Independent
Helps CEOs and company leaders align their teams around strategic narratives — stories that explain why people need their product — working with top companies on their pitches, positioning, and fundraising narratives.
Dimension Profile
Key Themes
Episode Summary
Andy Raskin teaches his strategic narrative framework that replaces the traditional 'problem-solution' pitch with a movement-based story structure. By framing a shift from an 'old game' to a 'new game,' companies can align sales, marketing, product, and fundraising around a single compelling narrative, as exemplified by Salesforce's 'software is over' positioning that created an entire market movement.
Leadership Principles
- → The best pitch isn't 'I solve your problem' — it's 'there's a new game and we help you win it'
- → Strategic narrative aligns sales, marketing, product, fundraising, and hiring around one compelling story
- → Every great company narrative starts with a shift from the old game to a new game — like Salesforce's 'software is over'
Notable Quotes
"Every movie starts with some kind of shift in the world. I call this the shift from the old game to a new game. This structure is about defining a movement, and that's very different from 'I'm going to solve your problem.'"
— On the core structure of a strategic narrative
"The way I learned how to pitch in business school was what I call the arrogant doctor: you have a problem, I have a solution. The structure that works is different."
— On why conventional pitching frameworks are inferior
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