Tomer Cohen

Chief Product Officer at LinkedIn

Tomer Cohen is longtime CPO at LinkedIn, piloting the Full Stack Builder Program — a new model where anyone from any function can take products from idea to launch using human-plus-AI teams.

The Visionary The Operator 2 appearances

Dimension Profile

Strategic Vision 88%

Execution & Craft 75%

Data & Experimentation 57%

Growth & Distribution 61%

Team & Leadership 79%

User Empathy & Research 58%

Key Themes

LinkedIn feed transformation AI-first product mindset economic opportunity platform feed as people who matter not an upsell feed working backwards from potential

Episode Summary

Tomer Cohen reveals the strategy behind LinkedIn's feed transformation from a place nobody checked to one people visit 10+ times daily. The key insight was redefining the feed's purpose: not a traffic jumpstart or upsell feed, but people who matter talking about things you care about professionally. He also explains how LinkedIn adopted an AI-first mindset well before AI became mainstream.

Leadership Principles

→ Start backwards from potential — LinkedIn is a platform for economic opportunity sitting on a strong social graph
→ The feed's purpose is people who matter talking about things you care about professionally — not an upsell feed
→ Shift to AI-first by redefining the feed's purpose, not just adding AI features

Notable Quotes

"I start backwards. What is the potential here? LinkedIn ultimately is a platform for economic opportunity that sits on top of a very strong social graph."
— On the strategic vision behind LinkedIn's product transformation

"This is not a springboard for other products. It's not a traffic jumpstart, it's not an upsell feed. It's about people that matter, talking about things that I care about professionally."
— On how redefining the feed's purpose drove LinkedIn's turnaround

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