Tanguy Crusson

Product Leader at Atlassian

Tanguy Crusson has been at Atlassian for over 10 years, working on HipChat, Stride, StatusPage, and most recently leading Jira Product Discovery from idea to launch as one of the fastest growing products in Atlassian history.

The Operator The Craftsperson

Dimension Profile

Strategic Vision 70%

Execution & Craft 80%

Data & Experimentation 60%

Growth & Distribution 50%

Team & Leadership 65%

User Empathy & Research 60%

Key Themes

zero to one inside big companies internal incubation (Point A program) creating startup-like scarcity HipChat and Stride lessons Jira Product Discovery launch autonomy vs company integration

Episode Summary

Tanguy Crusson shares the real-talk challenges of zero-to-one innovation inside Atlassian, covering failures (HipChat, Stride) and successes (Jira Product Discovery, one of Atlassian's fastest-growing products). He explains why big companies over-invest in new bets, how to create startup-like scarcity through their Point A incubation program, and why autonomous teams need the rest of the company to go away.

Leadership Principles

→ Big companies tend to over-invest in new bets — startups have the benefit of starving, so create scarcity
→ You need the rest of the company to go away so you can get autonomy to test what you need to
→ Remind everyone things are going to fail — don't drag the rest of the company into it

Notable Quotes

"The company has a tendency to over-invest. Startups have the benefit of starving, and so you need to create scarcity."
— On the biggest challenge of zero-to-one innovation inside large companies

"I needed the rest of the company to go away so we could get the autonomy to test the things that we needed."
— On why internal incubation requires separation from the parent organization

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