Rahul Vohra

Founder & CEO at Superhuman

Rahul Vohra is the founder and CEO of Superhuman, known for being one of the most thoughtful and articulate founders in tech, famous for his product-market fit framework and craft-focused approach to product development.

The Operator The Craftsperson

Dimension Profile

Strategic Vision 85%

Execution & Craft 85%

Data & Experimentation 70%

Growth & Distribution 60%

Team & Leadership 60%

User Empathy & Research 90%

Key Themes

product-market fit measurement deliberately ignoring some user feedback the switch lock technique CEO time management building for specific users not all users founder as product leader

Episode Summary

Rahul Vohra shares his counterintuitive approach to product-market fit: deliberately ignoring feedback from many early users to focus on the ones who matter most. He introduces the 'switch lock' technique for CEO time management and explains why he spends his time on product and design rather than the typical CEO activities of hiring and org building.

Leadership Principles

→ You have to deliberately not act on the feedback of many of your early users — it can't be all people
→ Your calendar says what you thought you'd do, but your trail of work describes what you actually did
→ CEOs should spend time on product and marketing design, not just hiring and org building

Notable Quotes

"You have to deliberately not act on the feedback of many of your early users. We're here to make something that people want, but it can't be all people."
— On the counterintuitive approach to finding product-market fit

"Your calendar says what you thought you were going to do, but it's really only your trail of work that describes what you actually did."
— On his 'switch lock' technique for CEO time management

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