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Patrick Campbell

Founder & CEO at ProfitWell (sold for $200M+)

Patrick Campbell is the founder and CEO of ProfitWell, which he bootstrapped and sold for over $200 million without any funding. He is a leading expert on SaaS pricing, retention, and business building.

Dimension Profile

Strategic Vision 75%
Execution & Craft 80%
Data & Experimentation 75%
Growth & Distribution 80%
Team & Leadership 65%
User Empathy & Research 55%

Key Themes

shipping tempo as core metric SaaS pricing strategy retention optimization first principles thinking bootstrapping to $200M exit tempo over org design

Episode Summary

Patrick Campbell shares lessons from bootstrapping ProfitWell to a $200M+ exit, covering 10 rapid-fire topics including shipping tempo (which he argues matters more than org design), SaaS pricing, retention, competitive analysis, user research, and first principles thinking. He brings a contrarian, data-driven perspective to every topic based on his experience building and selling a pricing analytics company.

Leadership Principles

  • Your tempo framework is more important than your org design
  • Real professionals ship, and they ship at a high frequency — that's the defining signal
  • If a team seems smart but always planning and not shipping, you have a tempo alignment problem

Notable Quotes

"Real professionals ship, and they ship at a pretty high frequency. Your tempo framework is more important than your org design."

— On why shipping cadence matters more than organizational structure

"If you've ever had a team that seems really smart but they're always planning or don't really ship a lot, you probably don't have enough alignment on what good looks like in terms of tempo."

— On diagnosing the root cause when smart teams underperform

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