Paige Costello

Product Lead at Asana

Paige Costello is a product lead at Asana overseeing the core product experience, previously Director of Product at Intercom and Group PM at Intuit for over five years, known for building trust as the youngest person in the room.

The Craftsperson The Org Builder

Dimension Profile

Strategic Vision 60%

Execution & Craft 75%

Data & Experimentation 50%

Growth & Distribution 35%

Team & Leadership 80%

User Empathy & Research 70%

Key Themes

building trust with senior stakeholders coaching product managers leading by example Asana product development process scarcity mindset vs abundance thinking learning from career missteps

Episode Summary

Paige Costello shares strategies for building trust with more experienced stakeholders, coaching PMs through leading by example, and overcoming the scarcity mindset that holds new PMs back. She covers Asana's product development process, how it evolved as the company scaled, and the career missteps that taught her the most valuable lessons.

Leadership Principles

→ Bring the insight — know thy customer, market, competitors, numbers, and product to earn trust
→ Leading by example is often the most effective coaching strategy for PMs
→ Challenge yourself with 'How might the opposite be true?' to escape scarcity mindset thinking

Notable Quotes

"Bring the insight. Know thy customer. Know thy market. Know thy competitors. Know thy numbers. Know thy product."
— On how to build trust when you're the youngest person in the room

"The moment I challenged myself and said, 'How might the opposite be true?' my shoulders dropped. I was like, 'Oh, yeah, I can do both.'"
— On escaping the scarcity mindset that holds back new PMs

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