Luc Levesque
Chief Growth Officer at Shopify
Luc Levesque is Chief Growth Officer at Shopify, previously recruited by Mark Zuckerberg to grow Facebook Messenger, Instagram and WhatsApp, and has been a growth advisor to Twitter, Pinterest, Canva and others.
Dimension Profile
Key Themes
Episode Summary
Luc Levesque shares lessons from being recruited by Zuckerberg to join Facebook and his experience as Shopify's Chief Growth Officer. He reveals his detailed hiring playbook built around 'signs of excellence,' explains why impact must be the singular metric that drives company culture, and offers tactical advice on finding, assessing, and closing top growth talent.
Leadership Principles
- → Focus exclusively on impact, not activity — reward outcomes, not effort
- → The best predictor of future performance is past performance: look for signs of excellence
- → Hiring is the skill you need to become world-class at as you scale as a leader
Notable Quotes
"The right growth advisor can have literally company changing impact. The right person at the right time can literally say a sentence that changes the trajectory of your company."
— On the outsized impact of great growth advisors
"I don't care how hard you've worked. I don't care what you're working on, what the activities are. What are the outcomes? What is the impact you're having?"
— Describing Facebook's impact-obsessed culture learned from working with Zuckerberg
"When somebody's boss leaves the company and then comes back to poach them, that is such a strong signal because they would never do that unless this person was really, really good."
— On his framework for identifying signs of excellence in hiring
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