Keith Coleman
Product Lead, Community Notes at X (formerly Twitter)
Keith Coleman is the Product Lead for Community Notes at X (formerly Twitter). He has led the product through four different company leaders, including Jack Dorsey and Elon Musk, and helped it become the primary fact-checking tool now adopted by Meta. He advocates for small, lean teams that can accomplish outsized results.
Dimension Profile
Key Themes
Episode Summary
Keith Coleman shares the inside story of building Community Notes from its surprising origins through surviving four different leaders at Twitter/X. He explains why the product's core principle — that all of humanity should participate and no one should be exempt — has been key to its success, and why working with an extremely lean team has proven far more effective than he expected. Community Notes has since been adopted by Meta as their main fact-checking approach.
Leadership Principles
- → Every post is eligible for notes — don't exempt anyone, including leadership, government figures, and advertisers
- → All of humanity should participate in content moderation — the more people contribute, the better the data
- → Small teams accomplish more than you'd expect — lean execution leads to outsized impact
Notable Quotes
"We want all of humanity to participate and sometimes people are surprised by that. Every post is eligible for notes. We shouldn't exempt Elon. We shouldn't exempt government figures. Even advertisers can get notes."
— On the philosophy that no one should be exempt from Community Notes
"If I were to start a company in that company, it would be even leaner than I would've made it before. I've been amazed with just how much the team is able to accomplish with a small group."
— On the surprising effectiveness of small teams at X
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