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Eoghan McCabe

Co-founder and CEO at Intercom

Co-founder and CEO of Intercom who successfully transformed the company from a plateauing late-stage SaaS business into an AI-first company with Fin, their AI agent now on track to pass $100M ARR in under three quarters.

Dimension Profile

Strategic Vision 90%
Execution & Craft 75%
Data & Experimentation 35%
Growth & Distribution 55%
Team & Leadership 80%
User Empathy & Research 40%

Key Themes

SaaS-to-AI transformation wartime CEO leadership founder-mode decision making AI agent disruption of customer service cultural restart and values rewrite urgency-driven organizational change

Episode Summary

Eoghan McCabe shares the raw, honest story of transforming Intercom from a plateauing SaaS business approaching negative growth into an AI-first company with Fin, their customer service AI agent now growing at over 300%. He details the wartime measures required — rewriting company values, turning over 40% of employees, surviving a soft coup attempt — and makes the case that established software companies must embrace radical transformation or face extinction from AI disruption.

Leadership Principles

  • You don't have a choice — AI will disrupt in the most aggressive, violent ways; if you're not in it, you're about to get kicked out
  • The way greatness is created is finding a CEO willing to make brave, hard decisions and own the results
  • When facing disruption, become a wartime company — rewrite your values as a sharp knife to cut out ineffective parts

Notable Quotes

"You don't have a choice. AI is going to disrupt in the most aggressive violent ways. If you're not in it, you're about to get kicked out of all of it."

— On why established SaaS companies must transform or die

"We were about to hit $0 net new ARR, which means we would've been in negative growth territory."

— On the dire state of Intercom's business before the AI transformation

"I said, we need to become a wartime company. If we don't fight for this, we are dead. I rewrote the values designed to be a sharp knife to cut out the parts of the company that I just knew wouldn't be effective."

— On the extreme cultural measures required to transform Intercom

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