Daniel Lereya

Chief Product & Technology Officer at Monday.com

CPTO at Monday.com, joined at ~40 employees; led a major organizational transformation after realizing competitors were shipping faster; champions radical transparency, impact orientation, and the principle that skills must evolve at each growth stage.

The Craftsperson The Operator

Dimension Profile

Strategic Vision 70%

Execution & Craft 80%

Data & Experimentation 60%

Growth & Distribution 50%

Team & Leadership 80%

User Empathy & Research 60%

Key Themes

organizational transformation impact-oriented teams radical transparency competitive wake-up call skills evolution across growth stages accessibility over new features

Episode Summary

Daniel Lereya, CPTO of Monday.com, tells the story of a major organizational transformation triggered by the humbling realization that competitors were shipping faster. He shares how radical transparency (sharing all information including pre-IPO financials) creates deep employee partnership, why impact orientation means making existing value more accessible rather than always building new features, and why the skills that got you here won't take you to the next level.

Leadership Principles

→ An 8PM person is someone relentless until they validate impact — sometimes the biggest impact is making current value more accessible, not building new features
→ Radical transparency about everything, even pre-IPO financials, gives employees a deep sense of partnership and brings everyone's brains to the challenge
→ Use your competition as a gift — they showed us what was possible, and that wake-up call spurred our transformation

Notable Quotes

"In some cases, doing the biggest impact is not developing another feature, it's about making the current value more accessible."
— On what it means to be truly impact-oriented

"We really have an approach of very radical transparency about everything. Instead of demoralizing people, this gives them a sense of deep partnership. We really want everyone's brains in the challenge, not just one centralized brain and a lot of working hands."
— On Monday.com's radical transparency culture

"We received a gift from our competitors. They showed us that it's possible. Use your competition, know it, set ambitious goals, believe in yourself, and you can do amazing things."
— On using competitive pressure as motivation for transformation

Want to know how you compare?

Take the Assessment