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Anuj Rathi

Chief Product & Marketing Officer at Jupiter Money

The most requested India-based product leader, currently CPMO at Jupiter Money; previously SVP of Revenue & Growth at Swiggy for seven years, VP of Product at Snapdeal, and the very first PM at Flipkart.

Dimension Profile

Strategic Vision 60%
Execution & Craft 70%
Data & Experimentation 60%
Growth & Distribution 80%
Team & Leadership 80%
User Empathy & Research 70%

Key Themes

product management in India diagnostic leadership framework growth and revenue optimization capability vs motivation vs setup building products for India market super app dynamics

Episode Summary

Anuj Rathi, the most requested India-based product leader, shares his diagnostic framework for leadership — identifying whether execution gaps stem from capability, motivation, or system design failures. Drawing from being the first PM at Flipkart, seven years growing Swiggy's revenue, and now leading product and marketing at Jupiter Money, he discusses the unique dynamics of building products for the Indian market and how product management differs in India's high-growth tech ecosystem.

Leadership Principles

  • There are only three reasons things don't happen: can't do (capability), won't do (motivation), or not set up to do (your failure as leader)
  • Diagnose whether the issue is capability, alignment, or system design before jumping to solutions
  • Product building for India requires thinking about constrained environments, price sensitivity, and mobile-first design

Notable Quotes

"There are only three reasons why things do not happen the way you want: they can't do (capability), they won't do (motivation/alignment), or they were not set up to do (your problem as leader)."

— On diagnosing leadership and execution failures

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