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Anneka Gupta

Chief Product Officer at Rubrik

CPO at Rubrik, Stanford GSB lecturer on product management, and board member at Tinuiti; previously was President, GM, and head of product at LiveRamp where she spent 11 years from early employee to executive.

Dimension Profile

Strategic Vision 80%
Execution & Craft 70%
Data & Experimentation 40%
Growth & Distribution 30%
Team & Leadership 80%
User Empathy & Research 50%

Key Themes

becoming more strategic navigating difficult personalities energy management vs time management giving and receiving hard feedback humor and gratitude in leadership breaking into product management

Episode Summary

Anneka Gupta breaks down what it truly means to be 'strategic' — articulating a compelling why and being a change agent for hard decisions — drawing from 11 years growing LiveRamp from early employee to President and now leading product at Rubrik. She shares tactical advice on navigating difficult personalities, managing energy over time, giving hard feedback with humor and gratitude, and how to break into product management.

Leadership Principles

  • Being strategic means articulating a compelling 'why' AND championing hard changes for the long-term interest
  • Find how to have fun even in the most difficult situations — it opens your mind to more opportunities
  • You need both a compelling vision and the willingness to be a change agent, or people won't see you as strategic

Notable Quotes

"When people say 'I want someone that's strategic,' what they're really saying is 'I want someone that can articulate a compelling and simple why' AND 'be a change agent to do things that are hard but best for the long-term.'"

— Breaking down what it actually means to be 'strategic'

"When I was able to switch my mindset and say, 'I'm actually going to figure out a way to have fun with this,' it actually changed my entire approach for dealing with super difficult situations."

— On her most important career mindset

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